“We believe Vanessa will be a trailblazing executive leading Sony Music Australia to an exciting future,” Stringer said in the statement announcing the appointment, adding that she will be a “trailblazing executive leading Sony Music Australia to an exciting future.”

Picken highlighted the importance of the role, noting the business’ reputation for discovering and developing new and emerging talent across Australia and New Zealand, as well as in creating more commercial and creative opportunities for existing artists.

Picken started her career with EMI Music Australia back in 2006. She went on to found a digital agency and label services company called Comes With Fries, which worked with Australian artists including Jessica Mauboy and Powerderfinger, as well as international bands like Placebo.